If you feel like your business model has been missing that key ingredient to launch you into break-from-the-pack success, you are probably right. You could be stuck in the “X” or “X+” business model.
BUSINESS “X”Your business as usual, doing what you always do and doing it well. Your shot at greatness is bulging your bottom line one sale at a time. When your product hits the market your consumers respond “Great! I wonder how I can get a good deal on that?” They immediately want more for less. So soon you offer low-interest financing. You have many competitors and so your latest offering doesn’t create much of a ripple in the marketplace. Ouch!
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BUSINESS “X+”
But what you find is the “+” is easy to copy and pretty soon your competitor is offering an Arnold Schwazenegger super-size version of your product - and with no interest terms. Now what?
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BUSINESS “3BL”It’s the unexpected, unique value an enterprise can create with a breakaway triple bottom line idea. “3BL” (people, planet, profit) is always what people value most. It is more than innovation. It is the invention of unexpected sustainable values that create an endless “WOW!” It comes from over-investing in a unique aspect of value and eliminating what’s unnecessary.
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You figure “We’ll be different by adding value!” Because after all, who doesn’t want more for less? So we add new colors, more weight, a louder stereo, and above all make it bigger!
Sound familiar? “X” and “X+” business is stressful and exhausting. Everyone wants “X” and even “X+” for less. You can never do enough. It’s time to think in three bottom lines. The TRIPLE BOTTOM LINE (people, planet, profits) will blow your present bottom line away. The “3BL Factor”: invisible to most…unthinkable to many…in another galaxy of value.
Today’s one-of-a-kind record-breaking “3BL” strategies are driven by socially-strategic thinking. If you want to know what you’re capable of, you need “3BL” value. The Triple Bottom Line vision is what we help you create.