In a recent McKinsey & Co. Global Survey of 4,238 Senior Executives Report:

What's Driving Leaders What's Driving Leaders
84% of senior executives now believe business should directly contribute to solving social and environmental problems. 75% state the prime responsibility for socially-strategic leadership should be the CEO and the senior executive team.
  • Being viewed as socially or environmentally irresponsible by employees or consumers was listed as one of the top three strategic threats by global CEOs in 2007.
  • In the U.S., the single greatest source of enhanced reputation arising from Corporate Social Responsibility issues arises from investing in workplace practices that promote a fully engaged workforce. (Even more than being environmentally responsible.)

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